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  2002 Year-End Google Zeitgeist
Search patterns, trends, and surprises

2002 Year-End Zeitgeist offers a unique perspective on the year's major events and hottest trends based on more than 55 billion searches conducted over the past year by Google users from around the world. Whether you are tracking the global progression of the "Las Ketchup" craze or finding out who really is the queen of the Internet, the 2002 Year-End Zeitgeist enables you to look at the past year through the collective eyes of the world on the Internet.

Track the course of the past 12 months on the timeline and graphs plotting the most popular search terms as they occurred throughout 2002. Check out the year's top gaining and declining search terms as well as the most popular brands, music, movies and women on the web as seen by Google users.

Zeitgeist Explained
The term "zeitgeist" comes from the German "Zeit" meaning "time" and "Geist" meaning "spirit". The term is defined in English by Merriam-Webster's Collegiate® Dictionary as "the general intellectual, moral, and cultural climate of an era." Google believes that this word and its definition appropriate to describe the program it implemented to share global search statistics and trends from the world's most popular search engine.

2002 Year in Review Timeline
Top 20 Gaining Queries
2002
       1. spiderman
       2. shakira
       3. winter olympics
       4. world cup
       5. avril lavigne
       6. star wars
       7. eminem
       8. american idol
       9. morrowind
     10. warcraft 3
     11. natalie portman
     12. dungeon siege
     13. trillian
     14. las ketchup
     15. neverwinter nights
     16. battlefield 1942
     17. pink
     18. gareth gates
     19. loft story 2
     20. ikea
 
Top 20 Declining Queries
2002
    1. nostradamus
    2. napster
    3. world trade center
    4. anthrax
    5. osama bin laden
    6. taliban
    7. all your base are belong to us
    8. cnn
    9. fbi
  10. angelina jolie
  11. big brother 2
  12. loana
  13. pentagon
  14. operation flashpoint
  15. mir
  16. planet of the apes
  17. afghanistan
  18. tomb raider
  19. segway
  20. return to castle wolfenstein
Las Ketchup


Google search traffic follows the Las Ketchup craze as it circles the globe.
Please click here for a larger view.
Top Women
2002
     1. jennifer lopez
     2. britney spears
     3. shakira
     4. halle berry
     5. jennifer love hewitt
     6. heidi klum
     7. pamela anderson
     8. sarah michelle gellar
     9. carmen electra
   10. anna kournikova
Top Men
2002
     1. eminem
     2. brad pitt
     3. nelly
     4. 2pac
     5. vin diesel
     6. josh hartnett
     7. ben affleck
     8. david beckham
     9. ronaldo
   10. ja rule
Top Brands
2002
     1. ferrari
     2. sony
     3. nokia
     4. disney
     5. ikea
     6. dell
     7. ryanair
     8. microsoft
     9. porsche
   10. hp
Top Technology Searches
2002
     1. mp3
     2. sms
     3. winzip
     4. linux
     5. ftp
     6. dell
     7. xbox
     8. realplayer
     9. microsoft
   10. java
Top Athletes
2002
     1. david beckham
     2. anna kournikova
     3. ronaldo
     4. kobe bryant
     5. zidane
     6. vince carter
     7. allen iverson
     8. serena williams
     9. tiger woods
   10. venus williams
Top Musicians/Groups
2002
     1. eminem
     2. shakira
     3. madonna
     4. nelly
     5. 2pac
     6. linkin park
     7. korn
     8. blink 182
     9. ja rule
   10. metallica
Iraq

One of the biggest stories of the year, users from around the world monitor the situation in Iraq.
Please click here for a larger view.
Top Destinations
2002
     1. paris
     2. canada
     3. new york
     4. india
     5. las vegas
     6. australia
     7. hawaii
     8. japan
     9. cuba
   10. london
Top News Stories
2002
     1. world cup
     2. iraq
     3. sniper
     4. hurricane lili
     5. hochwasser
     6. las ketchup
     7. worldcom
     8. american idol
     9. winter olympics
   10. isla perejil
Top Movies
2002
     1. spiderman
     2. harry potter
     3. star wars
     4. jackass
     5. scooby doo
     6. die another day
     7. 8 mile
     8. signs
     9. the ring
   10. the lord of the rings
  Celebrities

Follow the ebbs and flows of popularity for some of the world's biggest celebrities.
Please click here for a larger view.
Top Television Shows
2002
     1. the simpsons
     2. big brother
     3. osbournes
     4. south park
     5. spongebob
     6. anna nicole smith
     7. sopranos
     8. american idol
     9. popstars
   10. eastenders
Top Video Games
2002
     1. the sims
     2. counter strike
     3. gta 3
     4. warcraft 3
     5. jedi knight 2
     6. morrowind
     7. diablo 2
     8. neverwinter nights
     9. max payne
   10. dungeon seige
Top Retailers
2002
     1. ikea
     2. home depot
     3. walmart
     4. best buy
     5. sears
     6. circuit city
     7. costco
     8. toys r us
     9. staples
   10. office depot
Image Search
Top Children's Images
2002
     1. the simpsons
     2. pokemon
     3. snoopy
     4. superman
     5. batman
     6. hello kitty
     7. barbie
     8. garfield
     9. santa claus
   10. easter bunny
Top Women
2002
     1. britney spears
     2. pamela anderson
     3. jennifer lopez
     4. shakira
     5. anna kournikova
     6. carmen electra
     7. angelina jolie
     8. christina aguilera
     9. natalie portman
   10. kylie minogue
Top Men
2002
     1. eminem
     2. brad pitt
     3. david beckham
     4. josh hartnett
     5. 2pac
     6. nelly
     7. vin diesel
     8. ronaldo
     9. elijah wood
   10. marilyn manson

United Kingdom
Top Women
2002
     1. britney spears
     2. kylie minogue
     3. holly valance
     4. kelly brook